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10 things you must know about the new influencer endorsement guidelines issued by the CCPA

With great (social media) influence comes great responsibility. This is the essence of the new CCPA guidelines. Here: This is not a new development. ASCI had earlier come up with similar guidelines for influencers/celeb endorsers. However, the same were observed more in their breach than in compliance. This was because ASCI guidelines are only advisory/persuasive…

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